Since the earliest Leicas Leitz has prepared a multitude of advertising material to spread the Leica gospel worldwide. Cameras, lenses, and accessories ( the hardware ) are well known to most Leica enthusiasts. Much of the advertising ( what I call the software/Leicaware) in the form of signs, display stands, boxes, pins, medallions, and stickers has been lost to history. A few surviving Leicaware artifacts are illustrated. For many, this Leicaware is as important historically as the hardware itself. Click on images for larger view.
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- Wood Leica M3 with real M3
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- Munich dealer logo
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- Lapel Pin, circa 1938
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- Presentation serial number prepared for photographer Arthur Rothstein (1965)
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- Earliest Fison lens shade circa 1930
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- Leica M3E-1 for Alfred Eisenstaedt (1955)
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- Leica license plate New Jersey
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- Leica brochure 1925
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- Barnack Bust
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- 1930s dealer display stand
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- 1949 Leitz New York dealer display
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- Opal Glass dealer sign
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- Boxes for Leica M
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- General Patton’s Leica III
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- Reverse side showing Ernst Leitz
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- Medallion Ernst Leitz II 70th birthday 1941
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- 1941 Leica brochure for IIIc
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- Weisu viewfinder and box
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- Barnack plaque in Wetzlar (a man hole cover)
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- Leitz New York license plate
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- 1950s Leica Stickers
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- 25th Anniversary 1939
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- U.S. Navy Leicaflex SL
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- Hanau dealer mark
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- Order of Luxus, circa 1978
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- Non-standardized Leica C with matching lens
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- MBROO case for Leica IIIf
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