Since the earliest Leicas Leitz has prepared a multitude of advertising material to spread the Leica gospel worldwide. Cameras, lenses, and accessories ( the hardware ) are well known to most Leica enthusiasts. Much of the advertising ( what I call the software/Leicaware) in the form of signs, display stands, boxes, pins, medallions, and stickers has been lost to history. A few surviving Leicaware artifacts are illustrated. For many, this Leicaware is as important historically as the hardware itself. Click on images for larger view.
- Wood Leica M3 with real M3
- Munich dealer logo
- Lapel Pin, circa 1938
- Presentation serial number prepared for photographer Arthur Rothstein (1965)
- Earliest Fison lens shade circa 1930
- Leica M3E-1 for Alfred Eisenstaedt (1955)
- Leica license plate New Jersey
- Leica brochure 1925
- Barnack Bust
- 1930s dealer display stand
- 1949 Leitz New York dealer display
- Opal Glass dealer sign
- Boxes for Leica M
- General Patton’s Leica III
- Reverse side showing Ernst Leitz
- Medallion Ernst Leitz II 70th birthday 1941
- 1941 Leica brochure for IIIc
- Weisu viewfinder and box
- Barnack plaque in Wetzlar (a man hole cover)
- Leitz New York license plate
- 1950s Leica Stickers
- 25th Anniversary 1939
- U.S. Navy Leicaflex SL
- Hanau dealer mark
- Order of Luxus, circa 1978
- Non-standardized Leica C with matching lens
- MBROO case for Leica IIIf