Leica Miscellania

May 23, 2017  By Jim Lager

Since the earliest Leicas Leitz has prepared a multitude of advertising material to spread the Leica gospel worldwide. Cameras, lenses, and accessories ( the hardware ) are well known to most Leica enthusiasts. Much of the advertising ( what I call the software/Leicaware) in the form of signs, display stands, boxes, pins, medallions, and stickers has been lost to history. A few surviving Leicaware artifacts are illustrated. For many, this Leicaware is as important historically as the hardware itself. Click on images for larger view.


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