The Artist’s Journey: Merging Art & Commerce – Feb 8, 2020

Dec 13, 2019  By Richard Rejino

Learn how to challenge yourself creatively, feed your soul and become the best photographer you can be by joining this one day Masterclass with renowned documentary photographer and filmmaker Doug Menuez.

Doug Menuez has built a career in photography based on his ability to capture timeless storytelling moments during documentary projects and commercial assignments for some of the most recognizable brands in the world. His long career is evidence you really can combine shooting what you love with making an excellent living. But he did not come to be in this enviable position easily or overnight.

During this rare workshop, Doug will share what he has learned on his journey from street photography as a teenager in New York City, to art school and journalism school, through decades traveling the world as a magazine photographer and how he was ultimately able to transition his skillset into the highest level of brand advertising. He will break down the creative questions, he asked himself and provide practical steps designed to recharge your creative fire and understanding of crucial business practices.

No matter whether you pursue documentary, advertising, fine art or editorial photography, you will benefit from this workshop as well as an intense portfolio review. Menuez shows that by digging deep into your heart and soul to acknowledge and hone the kind of work you truly love to shoot, you can achieve not only personal fulfillment but assure longevity in your life as a photographer.

You’ll leave this class on a mission, armed with tools to survive and thrive in today’s turbulent photo world and to fulfill your greatest potential.

Topics covered include:

  • Steps to creating your “best” portfolio
  • The Three Epiphanies
  • Lessons from Silicon Valley
  • Building a satisfying creative life.
  • How to create truly authentic moments in commercial work.
  • Strategies to unlock your true creative and financial potential.
  • Overview of important business practices.

What is included?

  • A full day of learning.
  • Portfolio review.
  • Honest feedback and discussion of what it takes to stand out as a photographer.
  • Catered group lunch.

Who should attend?
This workshop will be useful to anyone with an interest in a sustainable creative life in photography.
Experienced and up-and-coming photographers alike are invited to attend. Photographers specifically interested in documentary and commercial photography will gain much from this session. Participants are expected to have a digital or printed portfolio of at least 20 images.


Feb 8, 2020
Saturday – 10:00 A.M.- 5:00 P.M.

Leica Store Washington DC

Doug Menuez spent 30 intense years traversing the globe after leaving art school for photojournalism, later becoming one of the most successful advertising photographers in the US. Starting at the Washington Post and then freelancing for Time, Newsweek, Life, Fortune, and People, he covered assignments ranging from the famine in Ethiopia, to sports and celebrities, to the AIDS crisis. His award-winning advertising commissions have allowed him to finance his personal fine art documentary work, including his books Heaven, Earth, Tequila: Un Viaje al Corazón de México, Transcendent Spirit: The Children of Uganda, and the recent Fearless Genius: The Digital Revolution in Silicon Valley 1985-2000, published by Simon & Schuster/Atria Books, with an correlating exhibition traveling worldwide since 2012. Menuez’ archive was acquired by Stanford University Library.

This workshop is timed to correspond with the exhibition, Americana at the Leica Store D.C.

To learn more about Doug visit

Richard Rejino
Richard is the Executive Director of LHSA - The International Leica Society and a part-time professional photographer. He is also a classically trained pianist, writer and published author. His book, "What Music Means to Me" is available from Hal Leonard Corporation.

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